Framework 8 of 15 · Insider Activity Analyzer

Insider Activity Analyzer

Open-market buys are the signal. Most Form 4s are not.

Written by Jim Norris · NorrisAI AlphaLens · Updated September 2026

Framework 08 reads the tape of what insiders did with their own cash. A Form 4 is not a vote. Option exercises, tax withholdings, and planned 10b5-1 sales are paperwork. An open-market purchase, paid for with a check, is the line that matters.

This is the other half of Learn section 5 — step 5 on How to Research a Stock and section 5 of the checklist. The scorecard is Framework 12. Framework 08 is the transaction list. You can pull Form 4s yourself. 08 is the same filter, written up.

When to run it

Do not run Framework 08 first and skip Framework 12. A single purchase does not make a management grade.

What the write-up is supposed to contain

A Framework 08 output should separate:

If the output is a raw table with no sentence about which rows are signal, the run failed.

What this framework cannot do

Walkthrough: AMZN as a first 08

NASDAQ: AMZN

Notes a first Form 4 pass should produce

Still open: a full year of filings, filtered, sitting next to the last two earnings dates. "I have not pulled them tonight" is an honest 08. Pretending the brand answers the tape is not.

Handwritten version: How to Analyze a Stock, section 5.

Full published run: AMZN analysis.

Do it yourself, then run 08

Before a credit:

  1. SEC Form 4 search on the ticker, last 12 months.
  2. Keep P and S. Park option exercises and withholdings.
  3. Note size vs that person's existing stake, and the date vs last earnings.
  4. Write one sentence: signal buy / signal sell / noise / not enough filings to say.

Then run Framework 08 and see whether the write-up agrees which rows were noise.

Common questions

Insiders sold. Should I sell?

Not from that fact alone. Ask whether it was an open-market S, whether it was large vs their stake, and whether it was scheduled. Cluster selling after option vesting is often tax or diversification, not a view on the business. Then go back to the thesis (05), not the feed.

Insiders bought. Should I buy?

Same rule in reverse. A purchase is a data point for 12 and 05. It is not a ticket.

What do I run next?

Framework 12 if you still have no five-year sentence. Framework 05 or 06 if People is done. Stop after that.

Run Insider Activity Analyzer

Same filter as the DIY list. Live filings instead of a blank EDGAR tab. This is the optional faster pass — not a substitute for knowing which rows are noise.

Try AlphaLens Free → Use code REDDIT-FREE-TRIAL · No card required · Then $39/mo or $299/yr

Then write the sentence. Or ignore the headline.

All 15 AlphaLens frameworks

#1Full Company Breakdown#2Bull vs Bear + Moat#3Fair Value Stress Test#4Earnings Quality Analyzer#5Long-Term Investment Thesis#6Portfolio Risk & Fit#7Trading Journal Audit#8Insider Activity Analyzer#9Catalyst Calendar#10Options Flow Analyzer#11Competitor Moat Comparison#12Management Quality Scorecard#13Macro Sensitivity Analysis#14Revenue Quality Decomposer#15Short Squeeze Probability
NorrisAI is NOT a registered investment adviser, broker-dealer, or fiduciary. Nothing on this page constitutes investment advice or a recommendation to buy or sell any security. All analysis is AI-generated and may contain errors. Always consult a licensed financial professional before investing.